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5 Changes to Your Signup Form that Will Get More Subscribers

A thriving email list is at the heart of any successful and profitable email marketing program. After all, a beautifully designed mailing with award-winning copy offering the deal of the century is...

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3 Ways Brand Publishers Can Use Email Marketing

As more brands become publishers, marketing teams spend an increasing amount of time and effort promoting their thought leaders and promoting earned and owned content. There are many up-and-coming and...

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Why We Click: The Simple Psychology Behind Calls to Action

Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the...

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Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study...

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3 Elements That Will Make or Break an Email Marketing Campaign

Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing...

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